Clarity in an Age of Disruption
STRATEGY FIRST
Is Chaos the Actual Strategy? Looking Beyond Digital Outrage
Sometimes an analysis comes along that crystallizes what you've been trying to get your head around. Tressie McMillan Cottom's brilliant New York Times piece about Elon Musk does exactly that by revealing how "content" has become a powerful strategic tool.
Advertising May Be Dead, But Human Strategy Lives On
Explore Raja Rajamannar, CMO of Mastercard’s, revolutionary approach to marketing, revealing why strategic thinking trumps tactical execution in an AI-driven world of brand communication.
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